As a natural step up from the traditional solo album, Eli Gerstner founded The Chevra in 2001. As an innovator in the Jewish music world, Eli has always looked to bring out the "next big thing". The Chevra became an instant hit with it's first album. The song "Y'hey" became extremely popular, as the new Jewish "pop" hit. Four albums, countless events and performances later, the next hit album is right around the corner.